Today In 5 Minutes Or Less (TLDR):

• 🔒 Multi-Million Dollar Funnels, Willy Wonka Minds …

• One Employee Gone, Is Your Insurance Agency Too Fr …

• Around The Web 🌎

🔒 Multi-Million Dollar Funnels, Willy Wonka Mindset & The Blueprint that Scales Insurance Agencies 🚀 🔒

Dear Insurance Champions,

You ever wonder why some agency owners print money while the rest struggle to get more leads, keep their producers, and hit that next level? We’ve got the answer in this week’s Insurance Dudes newsletter , and it’s not another “work hard, play hard” cliché.

Inside Episode: Bryan Dulaney’s Multi-Million $ Marketing Masterclass & Willy Wonka Mindset

Real talk: Most agents think dialing for dollars and buying overpriced leads is “just the game.” Bryan Dulaney (the dude behind $10M+ launches) dropped the funnel playbook and mindset hacks that put GEICO’s billboards to shame.

Here’s what you missed on the podcast:

1. Why Most Insurance Agents Get Stuck at $2M, And How to Break Out

Bryan grew up in a house of inventors & entrepreneurs. From Jolly Ranchers hustled in third grade to commercial real estate flops, he shared how failing hard (and fast) pointed him toward building predictable systems instead of chasing “magic leads.” If you’re still buying leads from two middlemen, this episode’s a wake-up call.

2. Affiliate Marketing for Agencies? Yep, it’s Not Just for Bloggers

Craig and Jason asked Bryan to explain affiliate marketing in agency language. He broke it down: Selling other people’s products for a commission, but here’s the twist, insurance lead gen platforms are just playing middleman. Bryan’s story: $1,500/day profit on “Resveratrol” supplements all from running the right traffic.

3. Funnels, Value Ladder, and the Tribe Effect

Bryan’s agency built a $2M/year lift for a water ionizer client (first proposal ever, by the way) and translated that into lead gen for life insurance and P&C. But the secret? It’s not just lead gen. Funnels without tribe, value ladder, and loyalty are dead in 2024. Bryan showed how ClickFunnels hit $100M+ by focusing on culture, community, and lifetime customer value.

4. HEAVY Numbers: $10M in 7 Months, Insurance Lead Gen Edition

Forget 1% direct mail returns. Bryan’s team did $10 million in whole life production in 7 months using funnels, content, and building “thought leadership” (but don’t worry, we banned that word). The formula: Targeted hooks, omnipresent content, and stop trying to be the cheapest. Own your tribe and be the loudest voice.

5. Actionable Tactics

• GetLivePigeon.com for “live” video content hacks

• Copy Bryan’s Willy Wonka Funnel (freegoldenticket.com , trust us, you gotta see it)

• Stop cold buying garbage leads. Build your own QHH pipeline, optimize your LTV, and actually measure your CPS.

Screenshot-Worthy Quotes:

“Affiliate marketing is just selling other people’s stuff and getting a commission , minus the fulfillment headache.”

“If you don’t understand your lifetime customer value, you’re losing to agencies who can outspend you for years.”

Stay weird, stay profitable.

Craig Pretzinger and Jason Feltman

The Insurance Dudes! 🚀

One Employee Gone, Is Your Insurance Agency Too Fragile to Survive?

We had our marketing person leave right after the new year, not because of drama, not over money, just because she needed more time with her family. She's got a one-year-old at home, and listen, if you can't respect someone making that call, you're missing the plot. That move didn't destroy our business, and it shouldn't crush yours when an employee leaves, even if they played a big role.

Real talk: If your agency is so fragile that one person walks and the machine stalls, you gotta look in the mirror and ask yourself some tough questions. Is your system built for resilience, or are you running on heroics and duct tape hoping nobody pulls a key piece out? I've been there. It’s easy to get stuck thinking, “What am I gonna do now?” when your top lead-gen person or your best QHH producer hands in their notice. But the business should be bigger than any one person, including you.

The insurance game isn’t static. Your TeleTeam’s gonna change. Some folks will outgrow the role, move for family, or chase a different opportunity. If you’re spending all your mental bandwidth replaying exits in your head, you’re gonna miss the bigger play: agency continuity. Are your lead acquisition and activation engines strong regardless of who’s holding the phone today? Does your training framework let you slot in a new team member and see them pulling their own weight within weeks, not months?

Think beyond talent retention, build layers. Document your process. Get your most productive scripts outta their heads and into a playbook your next hire can use on day one. Diversify your lead sources, automate what you can, and keep your agency moving forward no matter who’s sitting at the desk. We want predictable, scalable results, not bottlenecks with names.

End of the day, every employee’s got their own journey. Let that be okay. Your agency should be standing tomorrow, and thriving, whether it’s the same faces or new ones. That’s what makes it a real business, not just a job with helpers.

If you’ve dealt with an unexpected goodbye or you’re worried about how to future-proof your agency, drop a comment and share your story. We’ve all been there, brother. Episode 1080, listen to the full conversation for more hard-earned insurance agency tactics.

Around The Web 🌎

The YouTube 🎥

In this eye-opening conversation, Eric, an Accredited Accident Reconstructionist, Marine Corps veteran, and founder of Crash Tech Reconstruction Services, breaks down the real risks behind car accidents, insurance coverage, and the staggering costs of being underinsured.

This Week On The Podcast 🎧

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✅ The #1 International Best Selling Book: Million Dollar Agency

✅ Internet Lead Secrets Checklist To Bind More Policies

✅ The 3 Negotiation Loopholes Lead Companies Don't Want You To Know About

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Much More To Come!